2012-2017
Snap-on Innovation Dept.

As Lead Designer at Freeform Creative, I managed Midwest clients including Snap-on’s Innovation Department. I helped establish new form language standards that unified a range of professional tools and equipment, developed the first all-in-one mobile alignment machine, and conceptualized brand experiences throughout sponsored technical schools.

In additional to hands-on designwork I was also writing project proposals and conducting new-client outreach.

 

BK3000 Digital Imager

2016


Borescope tool using fiberoptic camera and 2.5” LCD screen.
This tool established the robust overmolded bumper and octagonal form language that would become the new look of Snap-on’s Innovation line. This design offers an integrated cable-wrap with head nesting feature and a storage compartment for mirror and magnet accessories. The slim form, grip details and large buttons makes it easy to operate with one hand, even while wearing thick gloves.

 

18V FLOOD LIGHT

2017

4,000 lumen flood light following the new robust-octagonal form language, featuring a cast aluminum heat sink center and large rubber bumper perimeter. The rear mounted battery weight allows the light face to cantilever out past 90-degrees without tipping. Product offered in two SKU’s: IP65 sealed-rechargable or swappable 18V MonsterLithium battery.

 

John Beam V3300 Mobile Wheel Aligner

2015


Industry-first all-in-one mobile wheel alignment machine. Previously most shop’s would need to designate one bay solely to alignments due to the alignment machines either being bolted down or overly cumbersome to move. The V3300 allows for any bay to become an alignment bay on an as-needed basis. All necessary parts nest and collapse into a lightweight, rolling footprint compact enough to fit through a standard doorway.

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