MERCH: The "Runwell" Watch by Shinola

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The "Runwell" Watch
Detroit, MI

$475 - $850


I first heard of Shinola a year ago when word got around that a new company had moved into a 60,000 sqft floor within the Argonaut Building in Detroit. This building was erected by General Motors back in 1928 to house their design departments. Since GM's move into the new Renaissance Center building downtown, the Argonaut (recently renamed the A. Alfred Taubman Center for Design Education) has become home to the College for Creative Studies' design studios. Within this 60,000 square foot location Shinola has begun production of their first watch, the Runwell. Assembly of their Argonite 1069 movement (named after the building) is done in house. Leather for the band is sourced from Horween, the oldest tannery in the country, based right here in Chicago. The Runwell is pure class with some tastefully modern details that really set it apart.


The Runwell will be available for pre-sale in mid-March, with full availability in June/July 2013. Keep an eye out for more from Shinola in the near future, including custom bicycles and leather goods. In the meantime, you can learn more about the Argonaut building and Shinola's assembly factory via the videos below.

Shinola's home within the College for Creative Studies from Shinola on Vimeo.


EVENT: IMS Chicago

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Chicago International Motorcycle Show starts now!
Go say hi to Kara, who's (wo)manning the Moto-Mucci / Iron & Air table within the Ton Up Chicago booth. She'll be there from 3-6. I'll be taking a shift after that, all day tomorrow, and Sunday morning. Come by and see the CX500 and SR250 build. While you're there you can pick up a Bubble Wheel Tee and copy of Iron & Air's newest issue, #7.


For those of you not attending, you can still pick up a shirt for $25 shipped anywhere on this very planet, all weekend! Here: Moto-Mucci Webstore

EVENT: Chicago International Motorcycle Show - Feb 8-10th

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The good folks at Iron & Air and Ton Up Chicago will be accommodating the CX500 and SR250 builds in their booth at this weekend's Chicago International Motorcycle Show.

The SR250 build still has a lot of work to be done but I've pieced her together as much as possible for the show. Here's a little preview:


Come by the booth and you can grab a Bubble Wheel Tee for $25. For those of you not attending the show, I've put the shirts on sale for $25 shipped until Sunday - anywhere in the world!

Order yours here: Moto-Mucci Webstore.



Also feel free to grab some of these hand stamped cards I made. My palm's killing me, so enjoy! I'll throw some in with shirt orders this weekend. Cheers! -Dave