The 'custom bike builders' at Ellaspede have more shirts for sale than they do current and completed bike projects combined. I think I'd prefer to have my bike put together by folks who at least want to start their business focusing on builds, not retail fashion.Deus want-a-be? Maybe some shirts just fell off the back of a truck? Either way, it dilutes the credibility of such a young company when shirts out number bikes.
Or maybe a smart way to fund the bike building. Don't be hater.
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